Living Firme is not only our brand, it's a phrase that we live by. Firme is better than good. It's our way of saying we are living the good life. It's what we want for ourselves, our community and the world at large.
We print white letters on a cozy, black, hooded, cotton sweatshirt.
-Super soft on the inside.
To keep ours looking FIRME, we machine wash inside out and line dry. Treated right, they hold up beautifully.